The precious
Hokkaido Rose, which only blooms once a year, is the centrepiece in the all-new
NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, giving users a
brand-new way to enjoy its luxurious and uplifting fragrance every day!
Using an innovative formula
that combines concentrated Vitamin C to nourish underarm skin with the essence
of Hokkaido Rose, the range provides users with 3x action, offering deep
nourishment for visibly radiant skin, repair for smoother skin and the
long-lasting fragrance of the precious Hokkaido Rose.
“As the
No. 1 brand and leader in the deodorant market, NIVEA is proud to introduce
something completely new. It is such a privilege for us to bring this essence
of Hokkaido Rose to Malaysian women, as it is so rare and precious. While she
is active and busy with life’s demands, the nourishing formula will repair and brighten
her skin while providing an uplifting and delicate scent. With NIVEA Whitening
Deep Serum Hokkaido Rose Deodorant, women will enjoy long-lasting fragrance for
all day freshness and confidence,” said Mr. Ng Hock Guan, Country Manager for
Beiersdorf Malaysia and Singapore.
Inspired by the
unique Hokkaido Rose and this exciting range, famed Malaysian designer Melinda
Looi created six exclusive bespoke designs consisting of stunning dresses and
suits, showcased for the first time at the launch event.
“Roses are the
epitome of feminine grace and beauty, and the story of the Hokkaido Rose is
particularly interesting hence my vision for this special collection was to capture
its unique and luxurious essence. Ultimately, I want any woman wearing one of
my creations to feel as confident and beautiful as the unique Hokkaido Rose,”
she explained.
Gracing the launch
event in one of Melinda’s creations was actress Farah Nabilah, who paired her
outfit with its inspiration, NIVEA Whitening Deep Serum Hokkaido Rose
Deodorant.
“Some things are
just made for each other and I love how this exclusive design brings out the
best in me while NIVEA Whitening Deep Serum Hokkaido Rose Deodorant lifts my
spirits with its luxurious scent. It’s really very empowering to feel this good
and to celebrate the inner strength women have; we all deserve a touch of
luxury in our lives, be it a designer outfit for a special occasion or a touch
of beautiful Hokkaido Rose fragrance to help us face the day with confidence,”
said Farah.
Also in attendance, popular
artist Joey Chua, together with Farah, was another early user and fan of the
brand-new NIVEA Whitening Deep Serum Deodorant range.
“After using NIVEA
Whitening Deep Serum Hokkaido Rose Deodorant, I’ve noticed my underarm skin is
visibly smoother and more radiant. This is so important for me as a performer who
is constantly on stage. Using NIVEA gives me the instant boost of confidence I
need before I perform as I know it will keep me fresh through every
performance. Plus, I love the fragrance!” said Joey.
NIVEA
Whitening Deep Serum Hokkaido Rose Deodorant and NIVEA Whitening Deep
Serum Sakura Deodorant
are now available in all leading stores and pharmacies nationwide in 50ml roll-on bottle and 150ml
Spray bottle at the recommended retail price of RM12.50 and RM17.50 (respectively).
Follow www.facebook.com/mynivea for updates or for more information about NIVEA
products, please visit https://www.nivea.com.my/.
About NIVEA
NIVEA was launched in 1911 as an affordable, high-quality
cosmetic skin cream, employing an emulsifier to bind water and oil. Its snowy
white colour inspired its name, derived from the Latin word nix and nivis (snow and of snow) and its legacy of over 100 years continues
to grow from strength to strength.
NIVEA understands skin like no one else. That’s
why we create products that cleanse, nourish and protect your skin, while
giving it exactly what it needs – gentle yet effective care that keeps your
skin smooth, supple and radiantly beautiful. No matter who you are, what you do, or
where you live, we’re here to help you enjoy better skincare for life.
