Wednesday, August 7, 2019

NIVEA FEATURES RARE AND LUXURIOUS HOKKAIDO ROSE IN THE ALL-NEW WHITENING DEEP SERUM DEODORANT



The precious Hokkaido Rose, which only blooms once a year, is the centrepiece in the all-new NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, giving users a brand-new way to enjoy its luxurious and uplifting fragrance every day!

Using an innovative formula that combines concentrated Vitamin C to nourish underarm skin with the essence of Hokkaido Rose, the range provides users with 3x action, offering deep nourishment for visibly radiant skin, repair for smoother skin and the long-lasting fragrance of the precious Hokkaido Rose.


“As the No. 1 brand and leader in the deodorant market, NIVEA is proud to introduce something completely new. It is such a privilege for us to bring this essence of Hokkaido Rose to Malaysian women, as it is so rare and precious. While she is active and busy with life’s demands, the nourishing formula will repair and brighten her skin while providing an uplifting and delicate scent. With NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, women will enjoy long-lasting fragrance for all day freshness and confidence,” said Mr. Ng Hock Guan, Country Manager for Beiersdorf Malaysia and Singapore.


Inspired by the unique Hokkaido Rose and this exciting range, famed Malaysian designer Melinda Looi created six exclusive bespoke designs consisting of stunning dresses and suits, showcased for the first time at the launch event.

“Roses are the epitome of feminine grace and beauty, and the story of the Hokkaido Rose is particularly interesting hence my vision for this special collection was to capture its unique and luxurious essence. Ultimately, I want any woman wearing one of my creations to feel as confident and beautiful as the unique Hokkaido Rose,” she explained.


Gracing the launch event in one of Melinda’s creations was actress Farah Nabilah, who paired her outfit with its inspiration, NIVEA Whitening Deep Serum Hokkaido Rose Deodorant.

“Some things are just made for each other and I love how this exclusive design brings out the best in me while NIVEA Whitening Deep Serum Hokkaido Rose Deodorant lifts my spirits with its luxurious scent. It’s really very empowering to feel this good and to celebrate the inner strength women have; we all deserve a touch of luxury in our lives, be it a designer outfit for a special occasion or a touch of beautiful Hokkaido Rose fragrance to help us face the day with confidence,” said Farah.


Also in attendance, popular artist Joey Chua, together with Farah, was another early user and fan of the brand-new NIVEA Whitening Deep Serum Deodorant range.

“After using NIVEA Whitening Deep Serum Hokkaido Rose Deodorant, I’ve noticed my underarm skin is visibly smoother and more radiant. This is so important for me as a performer who is constantly on stage. Using NIVEA gives me the instant boost of confidence I need before I perform as I know it will keep me fresh through every performance. Plus, I love the fragrance!” said Joey.



NIVEA Whitening Deep Serum Hokkaido Rose Deodorant and NIVEA Whitening Deep Serum Sakura Deodorant are now available in all leading stores and pharmacies nationwide in 50ml roll-on bottle and 150ml Spray bottle at the recommended retail price of RM12.50 and RM17.50 (respectively).

Follow www.facebook.com/mynivea for updates or for more information about NIVEA products, please visit https://www.nivea.com.my/.



About NIVEA
NIVEA was launched in 1911 as an affordable, high-quality cosmetic skin cream, employing an emulsifier to bind water and oil. Its snowy white colour inspired its name, derived from the Latin word nix and nivis (snow and of snow) and its legacy of over 100 years continues to grow from strength to strength.

NIVEA understands skin like no one else. That’s why we create products that cleanse, nourish and protect your skin, while giving it exactly what it needs – gentle yet effective care that keeps your skin smooth, supple and radiantly beautiful. No matter who you are, what you do, or where you live, we’re here to help you enjoy better skincare for life.

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